Q. How do I find a complete 5 Forces industry analysis?
What are the 5 Forces?
Michael Porter's 5 Competitive Forces is a framework for assessing the competitive environment within a given industry. The strength of these factors - the threat of new entrants; the bargaining power of customers; the threat of substitute products or services; the bargaining power of suppliers; and the battle of industry players for position among current competitors - determine profitability and inform strategic planning.
How do I find this information?
5 Forces analyses may be found within industry reports in a database called Business Source Complete. To navigate to this resource, go to the Library's homepage, and click the green Databases tab.
Click the letter "B," then click the link to Business Source Complete on the next page.
The Industry Profile reports that contain 5 Forces analysis are titled in a consistent format e.g., Biotechnology Industry Profile: United States
Therefore, a very efficient way to locate these reports is to change the parameter from "Select a Field" to "Title" and search the term industry profile in one box, the country in the next box, and the industry in the last box as shown below.
Note: You can also change the parameter to IC NAICS CODE and search the NAISC code number as shown here, however we suggest the prior method because this strategy may yield incomplete results.
The most recent Industry Profile is usually at the top of the search results. Check the date to be sure, then click the PDF Full Text button to open the report.
Search the Table of Contents for Five Forces Analysis. This usually starts on page 12 or so. Here is a sample of what you will find:
Need to find the data to build your own 5 Forces analysis? See Where can I find industry information to build a 5 Forces analysis? to learn how to find the information in IBISWorld.