Where can I find consumer demographic data?
Answer
Data.census.gov is the new home for a variety of demographics data sets from the United States Census Bureau. This tool is designed for ease of use, bringing data formerly hosted by numerous sources together into one centralized location, with standardized metadata and potential for increased data visualization. Visit the data.census.gov Resources page to learn how to get the most out of your search.
Note: The Census Bureau decommissioned American FactFinder on March 30th, 2020 in favor of this streamlined platform.
Chamber of Commerce webpages, such as the Dallas Regional Chamber's facts page, are another strong source of local consumer demographics and other business data sets.
For further assistance with consumer data, contact your Library Liaisons to the Jindal School of Management.