What marketing information resources can I use if Factiva is unavailable?
Factiva is a popular database for market and industry information. In the event that Factiva is unavailable, here are some alternative databases that can be used and what information may be found in each. Some databases are only available through the JSOM Finance Trading Lab. Check their site for current hours and policies.
Bloomberg (Available in the JSOM Finance Trading Lab)
Stock activity
Trading
Mergers and Acquisition
Industry activity
Some international competitors
Forecasting
Industry (annual and by quarters)
Industry news
Press releases (If available)
Stock activity (all years)
Eikon (Available in the JSOM Finance Trading Lab)
Stock activity
Industry
Forecasting
Executives
News
U.S. Industry data
Stock activity
Competitors (click the Global Competitors and select out by region)
(Scroll to the bottom of the corporation financials to see the “Calls” which are like stock meetings and press releases)
Subsidiaries and subsidiary activity
Standard & Poor's NetAdvantage
Industries (by quarter, by annual)
Corporate people
Stock activity
Executive compensation
Where a CEO or upper management was before they came to current company
Subsidiaries and subsidiary activity (not daily, maybe monthly reports)
Create a Dossier of like corporations in a similar industry (use SIC or NAICS to find industries)
Find people in corporations and look at their insider holding
Trademarks
Suits and Claims
Subsidiaries and subsidiary activity
Find Logos for companies