Q. Where can I find industry information to build a 5 Forces analysis?
What are the 5 Forces?
Michael Porter's 5 Competitive Forces is a framework for assessing the competitive environment within a given industry. The strength of these factors - the threat of new entrants; the bargaining power of customers; the threat of substitute products or services; the bargaining power of suppliers; and the battle of industry players for position among current competitors - determine profitability and inform strategic planning.
How do I find this information?
There are more than 700 U.S. industry reports in a database called IBISWorld. To navigate to IBISWorld, go to the Library's homepage, and click the green Databases tab.
Click the letter "I," then click the link to IBISWorld.
Method 1 - Locating Industry Reports by browsing the NAICS Code list
Skip ahead to Method 2 if you prefer to search by keyword or specific companies.
On the IBISWorld homepage, click US Industry Reports (NAICS), just below the search box in the center of the page.
Find a complete scrolling list of Industry Reports organized by sector on this page and click the closest match.
The Industry Report summary page should open. 5 Factors information is presented in various areas of the report. Hover over the beige tabs to see what each page contains.
Method 2 - Locating Industry Reports by keyword or company name
If you don't already know the North American Industry Classification System (NAICS) code for the industry you want to research, you can type a major company or keyword in either search box on the IBISWorld homepage and it will suggest industries/codes.
Select the desired NAICS code or enter one into the search box. Click All Results if you are not sure.
A results list will appear, with reports about related industries. Uncheck the box for all report types except for Industry, or just be sure to check that the link says "US Industry Report" (not US iExpert Report) before continuing.
5 Factors information is presented in various areas of the report. Hover over the beige tabs to see what each page contains.
See How do I find a complete 5 Forces industry analysis? to learn how to use Business Source Complete to locate the industry profile reports that contain complete 5 Forces analyses.